What factors go into the lead score?

Intent signal strength, post age, subreddit relevance to your product, engagement (upvotes/comments), author activity patterns, keyword density, competitor mentions, and content depth.

What score indicates a hot lead?

Leads scoring 80+ are labeled "Hot" — these show clear buying intent. 60-79 is "Warm," 40-59 is "Research," and below 40 is "Low." Focus your energy on Hot and Warm leads for the best ROI.

Can I adjust the scoring weights?

The scoring algorithm adapts based on your product profile and engagement history. The more you use Reddix, the better it understands what a high-quality lead looks like for your specific product.

Lead Scoring

Not all Reddit mentions are created equal. Our scoring algorithm weighs intent strength, recency, engagement, and subreddit relevance to rank every lead so you focus on the ones most likely to convert.

Last updated: June 7, 2026

Prioritize leads that convert

Each lead gets a composite score based on intent strength, post recency, subreddit authority, engagement level, and keyword relevance. Sort and filter by score to focus your energy where it matters most.

Scoring factors: 8+
Hot lead threshold: 80+
Avg. hot leads/scan: 12
Conversion lift: 3.5x

Key benefits

Multi-factor scoring — Combines intent strength, recency, engagement patterns, subreddit relevance, and author history for a comprehensive score.
Visual prioritization — Color-coded labels — Hot, Warm, Research, Low — make it instant to identify high-value opportunities at a glance.
Score explanations — Each score comes with a breakdown so you understand why a lead ranks high and how to approach the conversation.
Continuous learning — The scoring model improves as you engage with leads — learning what converts for your specific product and audience.

Who it's for

Growth Marketer: Scans reveal 47 leads across 8 subreddits. Lead scoring surfaces the 6 hot leads (score 85+) with clear buying intent. Outcome: Focused on 6 leads instead of 47 — converted 3 into trials in one week.
B2B Sales Rep: A lead scores 92 because the author is asking for enterprise features your product offers, in a high-authority subreddit. Outcome: Personalized reply led to a $12K ARR enterprise deal.
Solo Founder: Limited time means replying to every lead isn't feasible. Lead scoring identifies the top 5 highest-potential posts daily. Outcome: Spent 20 minutes/day on Reddit, generated 8 signups in the first month.

Frequently asked questions

What factors go into the lead score?: Intent signal strength, post age, subreddit relevance to your product, engagement (upvotes/comments), author activity patterns, keyword density, competitor mentions, and content depth.
What score indicates a hot lead?: Leads scoring 80+ are labeled "Hot" — these show clear buying intent. 60-79 is "Warm," 40-59 is "Research," and below 40 is "Low." Focus your energy on Hot and Warm leads for the best ROI.
Can I adjust the scoring weights?: The scoring algorithm adapts based on your product profile and engagement history. The more you use Reddix, the better it understands what a high-quality lead looks like for your specific product.