Customer Acquisition Cost (CAC)
The total cost of acquiring a new customer, including marketing and sales expenses.
Category: AI & SaaS
The total cost of acquiring a new customer, including marketing and sales expenses.
Customer Acquisition Cost (CAC) is the total amount spent to acquire a new customer, calculated by dividing total sales and marketing costs by the number of new customers acquired. Lowering CAC while maintaining quality is a core goal for SaaS businesses. Reddit marketing — especially when powered by tools like Reddix — can significantly reduce CAC compared to paid advertising channels because you're engaging with people who are already looking for solutions. The cost per lead from organic Reddit engagement is typically a fraction of paid search or social ad costs.