Reddit Gold / Premium
Reddit's premium membership offering ad-free browsing and exclusive features.
Category: Reddit
Reddit's premium membership offering ad-free browsing and exclusive features.
Reddit Gold (now called Reddit Premium) is Reddit's paid subscription service. It removes ads, provides access to the exclusive r/lounge subreddit, and grants a monthly coin allowance for awarding other users' posts. Users can also give Gold awards to posts and comments they find exceptionally valuable. For marketers, receiving Gold on a comment or post is a strong signal of community approval — these highlighted posts tend to get significantly more visibility and engagement.