SQL (Sales Qualified Lead)
A lead vetted by the sales team as ready for direct sales engagement.
Category: Lead Generation
A lead vetted by the sales team as ready for direct sales engagement.
A Sales Qualified Lead (SQL) is a prospect that has been reviewed and approved by the sales team as ready for direct outreach — typically after demonstrating strong buying intent and matching the ICP. SQLs have progressed beyond the marketing stage and show concrete interest (requesting demos, asking about pricing, comparing your product to competitors). On Reddit, a user explicitly asking "Has anyone used [your competitor]? Looking for alternatives" could be fast-tracked to SQL status. Reddix's high-intent detection helps surface these SQL-ready conversations.