Bottom of Funnel (BOFU)
The decision stage where prospects are ready to purchase and choose a specific solution.
Category: Lead Generation
The decision stage where prospects are ready to purchase and choose a specific solution.
Bottom of Funnel (BOFU) is the decision stage where prospects are ready to buy and are making final evaluations. On Reddit, BOFU signals include posts like "I'm about to buy X, any last thoughts?" or "discount code for [product category]?" These leads have the highest conversion potential. Reddix labels these as "Hot" leads with intent scores of 80+ because they represent users with clear purchase intent who just need a final nudge.