Top of Funnel (TOFU)
The awareness stage where potential customers first discover your brand or product.
Category: Lead Generation
The awareness stage where potential customers first discover your brand or product.
Top of Funnel (TOFU) refers to the earliest stage of the buyer's journey — awareness. At this stage, prospects are identifying a problem or exploring solutions but haven't committed to any product. Reddit is a powerful TOFU channel because users actively post about problems, ask for recommendations, and compare options. Engaging at the top of funnel with helpful, non-salesy replies builds brand awareness and plants seeds for future conversion.