Middle of Funnel (MOFU)
The consideration stage where prospects evaluate and compare potential solutions.
Category: Lead Generation
The consideration stage where prospects evaluate and compare potential solutions.
Middle of Funnel (MOFU) is the consideration stage where prospects have identified their problem and are actively evaluating solutions. Reddit is rich with MOFU activity — "X vs Y" comparison posts, "has anyone used [tool]?" questions, and detailed requirement threads. These are high-value conversations for lead generation because the prospect is actively shopping. Reddix's intent detection is specifically tuned to catch these comparison and evaluation signals.